AbLuxe Privacy Policy

Last updated: 13 July 2024

Thank you for visiting abluxe.store (the “Site”). This Privacy Policy explains how AbLuxe GmbH (“AbLuxe,” “we,” “our” or “us”) collects, uses, discloses and safeguards your personal information when you:

• browse or shop on the Site;
• use any AbLuxe mobile or web application (the “App”);
• interact with our customer-support channels, including live chat, email, social-media pages or telephone; or
• visit any AbLuxe showroom, pop-up, concession, studio or other retail space (collectively, the “Services”).

Table of Contents

1. Personal information we collect
2. How we use your personal information
3. Cookies & similar technologies
4. How we share your personal information
5. Your choices
6. Other sites & services
7. Security
8. Children
9. International data transfers
10. How to contact us
11. Your rights (EEA / UK)
12. Notice for California residents

1  Personal information we collect

We gather information in three main ways:

• Information you provide – account-registration details (name, address, phone, email, date of birth, gender, username, password); order & payment data (card details, billing / shipping addresses, PayPal ID); and any content you post in reviews, surveys, contests or private messages.
• Information from your device – IP address, browser type, operating system, device identifiers, usage statistics, referring / exit URLs, and approximate location (derived from IP or mobile-OS settings) collected via cookies, pixels and SDKs.
• Information from third parties – analytics (e.g., Google Analytics), e-commerce-platform data (we use Shopify; see Shopify’s Privacy Notice) and social-media profile data when you link or log in through a third-party service.

2  How we use personal information

• Provide the Services – create / manage accounts, fulfil orders, process payments, deliver products, handle returns and warranty claims.
• Communicate with you – send service messages (order updates, account alerts) and respond to enquiries.
• Send marketing – deliver news, offers and updates by email, SMS, phone or post (opt-out anytime; see Section 5).
• Improve & develop products – perform analytics, conduct surveys and enhance the Services.
• Ensure quality & safety – monitor interactions for training, quality assurance, fraud prevention and security.
• Personalise content & ads – tailor Site content and show relevant ads on our Services and third-party platforms.
• Comply with law and run our business.

3  Cookies & similar technologies

We use first- and third-party cookies, pixel tags, local storage and SDKs to remember your preferences, analyse traffic and deliver interest-based advertising. You can control cookies in your browser settings. For details, see our Cookie Policy.

4  How we share your personal information

• Affiliates – for internal administration under this Policy.
• Service providers – hosting, payment processing, fulfilment, support, analytics, marketing, warranty administration.
• Advertising partners – to deliver targeted ads and measure performance.
• Other users – information you choose to make public (e.g., profile name, reviews).
• Third-party platforms – when you connect or log in via social-media or payment platforms.
• Professional advisers, law enforcement & business transferees – as required or permitted by law.
• With your consent – any additional sharing you explicitly authorise.

We do not sell your personal information for money. Some advertising cookies may be considered a “sale” or “share” under certain laws; see Section 12 for opt-out options.

5  Your choices

• Marketing emails – Click “unsubscribe” in any marketing email or email info@abluxe.store. Processing may take up to 72 hours.
• Account settings – Log in to your AbLuxe account to review, amend or delete data. To close your account, email info@abluxe.store.
• Cookies – Block or delete cookies in your browser. Some Site features may not work if cookies are disabled.
• Interest-based ads – Use platform-specific opt-outs (Google Ads, Facebook Ads, etc.) or industry tools like the Digital Advertising Alliance opt-out (optout.aboutads.info).

6  Other sites & services

Our Services may link to third-party websites or apps that we do not control. Their privacy practices govern any information you provide to them. We encourage you to read their privacy notices.

7  Security

We use technical, organisational and physical safeguards (encryption, access controls, secure networks) to protect your data. No online service is completely secure, so please use caution when sharing information.

8  Children

The Services are not directed to children under the age required by applicable law. If you believe a child has provided us with personal information, please contact us so we can delete it.

9  International data transfers

Your information may be stored or processed outside your country (including the USA, Canada, EU and UK). We rely on adequacy decisions, Standard Contractual Clauses or other lawful mechanisms to protect cross-border transfers. You may request details by contacting us (see below).

10  How to contact us

AbLuxe GmbH
Gruenauer Strasse 83
21271 Asendorf, Germany
Phone: +49 (0) 4183 32 87682
Email: info@abluxe.store

If you have questions, concerns or complaints, please reach out. You may also lodge a complaint with your local data-protection authority.

11  Your rights (EEA / UK)

If you reside in the EEA or UK, you may have the right to access, correct, delete or restrict processing of your personal information; object to processing; withdraw consent; and receive a portable copy of your data. To exercise these rights, email info@abluxe.store. We will respond within one month or as required by law.

12  Notice for California residents

This section applies only to residents of California, USA.

• You may request that we disclose, delete or correct personal information we hold about you, subject to legal limitations.
• We will not discriminate against you for exercising these rights.
• We do not sell personal information for monetary consideration. To opt out of certain advertising cookies deemed a “sale” or “share,” adjust your cookie settings or enable the Global Privacy Control signal in your browser.
• To exercise your rights, email info@abluxe.store. Verification of identity (and authority for authorised agents) may be required.

All previous versions of this Privacy Policy are archived and available on request.